Friday, March 5, 2010

The ABC of Indian media

ADVERTISING, BOLLYWOOD, CORPORATE POWER – P. Sainath

Every issue is now reduced to a fight between individuals, heroic, villainous or just fun figures. So the complex issues behind the shunning of Pakistani cricketers by the Indian Premier League are reduced to a fight between Shah Rukh Khan and Bal Thackeray. (As one television channel began its programme: “Shah Rukh stands tall. His message to the nation …”). The agonies of Bundelkhand are not about hunger and distress in our Tiger Economy. They are just a stand-off between Rahul Gandhi and Mayawati. The issues of language and migrations in Maharashtra are merely a battle between Rahul Gandhi and Uddhav Thackeray. And the coverage is all about who blinked first, who lost face.

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